Are you too lazy to succeed?
I know what you're thinking. I bet you would say you bust your ass with your business, right? I am sure you do work hard, but Read the rest of this entry »
Postcard marketing done right
If you are looking to improve response from your mailers, you better first understand what makes them work, or fail.
First thing I Read the rest of this entry »
Fastest way to grow your cleaning business (video)
Watch this video now and start improving your business tomorrow Read the rest of this entry »
Carpet cleaners are cannibals, are you too?
I see nothing more mind boggling than those who are running a carpet cleaning business. Not because its a bad business to have, they just don't learn Read the rest of this entry »
Advertising vs Referrals
There is little question that most business owners LOVE referrals… it makes total sense because: Read the rest of this entry »
Adding on services and cashing in
Over the years I have learned one thing… we need to keep finding something to offer our customers!
I know we keep pounding our main service down their throat, but we can only sell so much of that to them…. but we can sell them on Read the rest of this entry »
How to keep your customers coming back
As you probably know by now (and if you don't you will find out), customers will come and go. Most interactions with any type of business is rather unexceptional.
Look at your own experiences. Do you remember feeling Read the rest of this entry »
Create memorable ads with this nifty trick
Over the years I have been studying marketing quite intensely. One thing I learned is things change or evolve.
A recent study from Princeton University just slapped me upside the head Read the rest of this entry »
Are you fighting what works?
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Just the other day I had a call with someone in need of help with their advertising. This person just started a window cleaning business and wanted to Read the rest of this entry »
Is being number one on Google important?
The winter of 2010 was the first time I have not advertised in 7 years. I decided to take this winter off and work on other things.
What I learned was quite surprising. The only advertisement I had running was my website. There I am #1 on most local searches (Yahoo and Google). Now guess how many calls I received from November 15th to January 30th… Read the rest of this entry »